What I do...
01
Brand Identity
More than a logo. I build complete visual systems — logo, color, typography, and guidelines — that give your business a coherent, professional presence across every touchpoint. Designed for businesses ready to look the part.
02
Brand Strategy
Before any design starts, we get clear on who you are, who you're for, and how you're different. Strategy-first thinking is what separates a brand that sticks from one that blends in.
03
Web Design
A website that works as hard as you do. I design clean, strategic sites that convert visitors into inquiries — built on the right platform for your business, optimized for Michigan businesses that need results, not just something pretty.
Selected Works
World-class creative, delivered locally.
With over 18 years of experience leading creative for Fortune 500 giants like JCPenney, Charles Waller brings a high-calibre strategic lens to the Lansing business landscape. His approach merges senior-level expertise with an AI-forward design process, ensuring boutique-level branding and web design that scales. Every project is handled with a white-glove, one-on-one commitment—no junior hand-offs, just pure transformation and expert craftsmanship.
Charles worked with our church to design a new graphic identity and website. I can't say enough good things about Charles's approach. He was studious, professional, creative, and highly competent. If you are looking for someone to bring a truly artistic vision to your design process, who is also highly technically adept, you should most definitely look into Charles's work.
Fr. Andrew Armond
All Saints Episcopal Church
Investment
Transparent pricing for businesses ready to look the part. Every engagement is scoped to your specific needs — these figures reflect typical starting points. One-off projects and custom scopes are always available.
Brand Identity
$12,000
For businesses that need a complete visual foundation. Logo system, color and typography, brand guidelines, and collateral templates. Strategy-first — every design decision is grounded in your business goals and market position.
Web Design
$7,500
For businesses with an established brand ready for a professional digital presence. Strategic site architecture, custom design, mobile-responsive build, and SEO foundation. Built on the right platform for your business.
Brand + Web
$16,000
The complete engagement. Full brand identity system plus a website built to match — designed and delivered by one senior creative, start to finish. No junior handoffs, no account managers.
FAQ
You're probably
wondering...
Frequently asked questions
